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Wednesday, February 24, 2021

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Lockdown bounce for British G&T giants

Two of the UK’s leading drinks companies have hailed the ‘Cocktail Culture’ as helping them bounce back from the pandemic downturn in the second half of 2020; with a shift in our drinking habits reviving sales.

Diageo, which last year purchased Ryan Reynold’s Aviation Gin brand, defied predictions to finish 1% up, but with spirits booming by 15% as people consumed less wine and beer; while premium tonics specialist, Fever Tree saw sales fizz despite pubs and restaurants being shut for months.

Many working from home are apparently choosing to round off a hard day of Zoom meetings with a gin & tonic or juggling a juniper charged cocktail.  A Diageo spokesperson said: “People are not drinking more but better”.

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