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Monday, November 30, 2020

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Diageo buys up British distillery

Drinks giant, Diageo, has purchased Herefordshire-based Chase Distillery for an undisclosed sum, seeking to expand its UK business as demand for premium white spirits – especially gin, of course – continues.

The distillery was founded by entrepreneur William Chase in 2008, way before the trend for gins really gathered pace, where he originally started with a potato mash vodka, wanting the produce to come from his own farm, and adding locally gathered botanicals.

Evolving, he went on to create Chase GB Gin, which is crafted by copper pot distilling Chase Vodka with 10 botanicals – eventually crafting a further six speciality gins and four more vodka recipes.

Diageo’s Managing Director, Great Britain, said: “We are thrilled to be bringing such a quintessentially British portfolio of high quality, crafted brands into our family.”

William added: “It’s inspiring to have Diageo invest in Chase Distillery’s future. They believe in the potential of our field to bottle spirits and will build on our mission to develop our sustainable distillery in Herefordshire.”

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