Not such a mad enterprise after all….
As we’ve noted in past blogs, a sense of history does no harm in building a brand, but in the case of Bloom it’s not so much the name on the label, as the long experience of the distillery behind the spirit which we believe counts.
Joanne Moore is credited with being the master distiller responsible for the distinctive feast of floral notes which greet the drinker, while Greenall’s involvement is referenced in the date – 1761 – embossed into the front of the stretched glass bottle. That’s the year which saw the coronation of George III; the Hanoverian King who famously went mad.
Based in Warrington, G&J Distillers’ 250 year history enables it to claim Greenall’s is the ‘Original London Dry’, with Joanne being the seventh in succession to Thomas Dakin who first formulated the recipe.
And while she has added Wild Berry, a Sloe gin and ‘Extra Reserve’ to the Greenall’s portfolio, the 40% ABV Bloom we bought in our local Co-op is also part of a fruit infused folio of spirits and mixers.
Though there is some doubt over the existence of Captain Shaddock, after who this type of grapefruit is also known, pomelos offer a strong citrus flavour which is set against the sweetness of honeysuckle and the floral infusions of chamomile; a flower we’ve previously encountered amongst the botanicals for The Wrecking Coast and Papillon.
The Pomelo is also known as a Shaddock after a mysterious seafarer who supposedly took the fruit to Jamaica.
According to Joanne Moore: “The aroma and soothing qualities of Chamomile and sweet-scented Honeysuckle are balanced by the exotic citrus of the Pomelo, all of which complement this beautifully crafted gin.”
“Perhaps one should be slightly more modest about your own work, but Joanne’s efforts have earned an impressive 29 international awards since 2008”.