Fever-Tree launches new campaign
Until the end of May, Fever-Tree is asking its drinkers to raise a glass to fight malaria – for each photo shared, it will give an astonishingly generous £5 to Malaria No More UK.
Here’s what Fever-Tree is asking us do:
1. Post a ‘cheers’ picture of a drink on Twitter or Instagram
2. Add a caption mentioning @FeverTreeMixers and #MalariaMustDie
3. Tag a friend (or a few) to get them involved too
“It really is that simple. Next time you find yourself with a G&T in-hand, post a photo and Fever-Tree will donate a fiver in your name.”
Malaria is the world’s deadliest disease, and although we know how to prevent and treat it, malaria is still killing a child every two minutes. Tonic water was invented to fight malaria – its principal ingredient, quinine, taken from the cinchona or ‘fever tree’, has anti-malarial properties and was used by British troops in India (See my short history here, “Quinine just the tonic for malaria”). They mixed the bitter tasting quinine with sugar and water to create a palatable ‘tonic,’ which was added to their ration of gin to create the first G&T.
Fever-Tree’s 2018 campaign helped its charity partner Malaria No More UK raise enough money to stage the Malaria Summit London, as part of the Commonwealth Heads of Government Meeting. The result of the summit was a promise from all 53 Commonwealth states to halve malaria by 2023 and a whopping £2.9bn worth of committed spending from governments and international organisations.
Fever-Tree’s revenue rose by 40% to reach £237.4 million in 2018, with profit after tax amounting to £61.8 million. So get drinking, everyone – Fever-Tree can afford it!
View the full campaign terms and conditions here.
“THE GIN AND TONIC HAS SAVED MORE ENGLISHMEN’S LIVES AND MINDS THAN ALL THE DOCTORS IN THE EMPIRE.” WINSTON CHURCHILL
